Can Africa win the music streaming battle?

Taking your music everywhere has never been this easy.

Music streaming is now a multi-billion dollar industry – and African start-ups want in on the action. After all, in a continent where most people are under 25, the potential for new subscribers seems huge.

“It looks like what I would call an emerging industry,” says Nigerian journalist Nana-Aisha Salaudeen. “The only problem is that [African start-ups] are disappearing as fast as they’re emerging.”

Part of the problem is that, for the moment, the music streaming market is dominated by international players, such as China’s Boomplay or Sweden’s Spotify.

“[One challenge] is getting the local audience to embrace a local innovation, as there is a general belief that international platforms are better,” says Tendai Madziwanyika, CEO of the Gateway Stream App.

And yet, companies like his are set on challenging the odds. Will they make it?

Find out in Friday’s episode of Africa Daily.

Subscribe to the show on BBC Sounds or wherever you get your podcasts.

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